Will be awarded a David Beckham transfer to Paris Saint-Germain a tremendous boost to the popularity of a club belonging to the French first division, while at the same time will ensure the survival of the former commander of the England team in the spotlight.
Beckham remained at 37 years looking for a new team since his departure from the Los Angeles Galaxy in last December and his return to his hometown of London with his family.
It seems PSG backed destinations country an ideal destination for the latest Sahath player.
The PSG is the only professional club in Paris and has a lot of money and ambition.
The club was founded in 1970 and lacks the date on which helped clubs play Beckham in the past such as Manchester United, Real Madrid and Milan.
Said Simon Chadwick, professor of business strategies in the sport at Coventry University English "They need some basis to enhance their ambition."
"The Beckham famous soccer player. Has a huge legacy and scored in the stadiums," he said, adding that Beckham's personality will help to attract the public and corporate sponsors to support the club.
And France in the list of delayed months leagues in Europe in terms of revenue, but the arrival of Beckham would help in the promotion of local football before the country hosts the 2016 European Championship finals.
Said Adam Paul, a senior adviser at Deloitte Consulting Group "Sponsors are interested in everything associated rang."-
"It is similar to what happened with his move to Los Angeles Galaxy. Promote the development MLS through Beckham and this will happen with the French first division."
Beckham finished eighth in Forbes magazine's list of most athletes entered last year with $ 46 million, mostly from advertising contracts.
The Beckham family has its own brand His wife Victoria Competing in popularity after it moved from singing to work in fashion design while working one of their children in the field of fashion shows.
Beckham's critics say it helps in publicity than in football, although his appearance helped him to win more popular than obtained thanks to his talent.
But those who have worked with him praised his commitment to professionalism and his desire to play.
Umberto Gandini welcomed director Milan Beckham transfer to the French capital.
He said his account on Twitter "is a great player and a wonderful person and deserves it. Luck."
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